Marketing & Communications Specialist

Responsibilities

• Provides advanced writing, editing, and proofreading support for internal and external communications.
• Writes clear, concise business communications that are tailored to the right audience and grammatically sound. Provides recommendations on the appropriate communication medium.
• Participates in the department strategic-planning process. Coordinates the development and execution of project/initiatives as assigned.
• Develops and maintains strong, customer-focused relationships with internal and external stakeholders.
• Creates and enhances brand awareness through the development of strategic marketing materials. 
• Creates and maintains internal MarComm (Marketing and Communications) plans and related initiatives, ensuring they are measurable and tied to district goals.
• Performs external communications tactics (news releases, PCL.com, articles, etc.).
• Develops social media content and understands social media platforms and audience preferences. Identifies potential risks on social media.
• Identifies opportunities for PCL to be thought leaders in speaking opportunities, articles, etc., that result in positive media stories for the district.
• Monitors local media-relations efforts and acts as support for crisis communications.
• Develops relationships with media and pitches stories on a regular basis, hosts media tours, etc. that result in positive media stories for the district.
• Works collaboratively with creative professionals to create visual communications including brochures, PowerPoint presentations, and other marketing assets as may be required.
• Leads events and provides communication and logistic coordination.
• Creates and enhances brand awareness through internal/external communication.
• Provides communications consultation to peers, middle management, and some executives.
• Creates internal communications plans tied to district/department goals and executes tactics.
• Partner with Marketing and Proposals team on district marketing, communications and proposals projects and initiatives.
• Provide support to the Marketing and Proposals department and other departments as needed.
• Writes, coordinates and manages distribution and analytics of the district's weekly internal newsletter.
• Monitors local media coverage, measures analytics and aggregates data. 
• Understands competitor differentiators. 
• Values and models the solution provider and profitability culture.
• Other duties as required.

Qualifications

• Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
• 4+ years of progressive experience in a communications role.
• Bilingual in English and French.
• Eligible to obtain security clearance.
• Ability to create and execute a communications plan and has an in-depth understanding of various communications mediums and visual assets.
• Strong verbal communication, written communication, editing, and proofreading skills.
• Ability to research, analyze, and organize information accurately and effectively.
• Ability to understand the company’s business objectives and effectively apply them.
• Seen as and acts as a trusted communications advisor to peers, middle management, and some executives, with the ability to problem solve.
• Working knowledge of data analytics.
• Ability to act with discretion when handling confidential information.
• Proficiency in Microsoft Office Suite, various social media platforms, and other communications software with a strong aptitude of adopting new technology
• Photography, videography and graphic design skills considered an asset.
• Proficiency in Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.