Social Media Specialist
The future you want is within reach.
At PCL, we build the places where life happens and find camaraderie in the process. We're a community of builders committed to building better communities. That's why we're always looking ahead, and not just to the next project or what's next in our industry.
We're also looking at what's next for you and how we can help you build a career you're proud of.
Here's how a Social Media Specialist for our US Head Office office contributes to our team:
Responsibilities
- Developing, managing and executing paid social media advertising campaigns; including designing and managing impactful campaigns that achieve our KPIs and provide a substantial ROI to our company recruiting and expansion efforts.
- Creating content and communications plans consistent with the overall strategy and manage a detailed editorial calendar.
- Managing company-wide social media channels, including marketing campaigns, for current channels (Facebook, Twitter, Instagram, LinkedIn, and YouTube), and future channels (TikTok, Threads, etc.).
- Measuring and tracking the success of current campaigns to inform future projects and initiatives.
- Design, manage, and optimize social media campaigns achieving set KPIs and maximizing ROI.
- Using data and KPIs to provide strategic recommendations for new objectives or initiatives in relation to digital communication activities.
- Overseeing creative design (graphics, cover images, etc.) from internal team and district created materials.
- Providing strategic social media consultation and guidance for executives and other key company decision-makers.
- Leading audits of social media audiences to determine best content for each platform.
- Monitoring trends in social media tools, applications, channels, design and strategy, and having the ability and confidence to engage with trends in a timely manner on behalf of the brand.
Qualifications
- Demonstrated entrepreneurial mindset with a track record of identifying and capitalizing on opportunities for growth and innovation.
- Proficient in utilizing analytical tools to assess the effectiveness of programs, with a focus on data-driven decision-making.
- Rapid adaptation to emerging technologies, showcasing a hunger for continuous learning and mastery.
- Exceptional ability to cultivate relationships and effectively communicate with stakeholders at all levels.
- Proficiency in both written and verbal communication, with a knack for problem-solving and solution presentation.
- Expertise in leveraging various social media platforms and understanding their audience dynamics for strategic deployment.
- Hands-on experience in managing business social media channels, from ideation to execution of engaging campaigns.
- Familiarity with social media management and listening platforms such as SproutSocial, Hootsuite, or equivalent.
- Bachelor’s degree or training in communications, marketing or a related field.
- 3-5 years of proven success in executing social media marketing strategies within a fast-paced corporate environment.
PCL is an innovative, employee-owned company comprised of people who find passion in their profession and take pride in doing great work every day. Our work powers the infrastructure and utilities that are essential to daily life and our projects are the scene of vacations, careers, education and healing. We are consistently ranked among the best companies to work for because we are committed to supporting and developing our teams.
The PCL Companies celebrate diversity and are proud to be an equal opportunity employer. We are committed to creating equitable opportunities and an inclusive environment for all employees and applicants. We make employment-related decisions without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability or veteran status.
PCL combines numerous pay and benefit strategies to provide a comprehensive and competitive total rewards package. Any salary range displayed by a job board is an estimate. Your salary, which considers your unique qualifications and experience, is just one component of the robust total rewards you'll enjoy at PCL. This may include an employee share purchase offering, discretionary annual performance bonus, comprehensive benefits and wellness programs, retirement plan plus matching, and career development programs.
Salary for this position is $70,000 to $80,000 depending on experience
Should you require an accommodation during the application process, please contact us at careers@pcl.com with the position and location you are interested in.
Together, we can build success and a better future. Let’s get started!
Employee Status: Regular Full-Time
Company: PCL Construction Enterprises, Inc.
Primary Location: Denver, Colorado
Job: Social Media Specialist
Requisition: 5838
Nearest Major Market: Denver