Marketing Manager

Responsibilities

• Creates strategic marketing plans and ensures they are measurable. Evaluates effectiveness and identifies and manages risks and opportunities of projects. Leads implementation, evaluation and measurement of district marketing initiatives. 
• Works alongside with Director, Marketing to develop PCL brand strategy at a district level. Understands the strategic implications of a brand for PCL’s image and impact with target audiences. 
• Leads market and marketing research. Investigates new markets and assesses viable opportunities for PCL. 
• Oversees the creative content and production quality of marketing materials are in line with the company’s values, policies, corporate objectives, corporate identity, and branding principles. 
• Develops and manages a social media strategy to support district objectives. 
• Uses vision and expertise to create impactful and influential written copy that integrates the PCL brand for external and internal audiences. 
• Uses superior understanding of external markets and demographics to develop and maintain strong customer focus. 
• Provides exceptional editing and proofreading services. Reviews content for sensitivities. 
• Evaluates, selects, ad manages external vendors and partners and related budgets when required. 
• Develops executive-level reporting and recommendations on current marketing standings and future projections. 

Qualifications

• Postsecondary degree or diploma in marketing, communications, journalism, or equivalent. 
• 13 years of progressive experience in marketing, including a minimum of 4 years of experience in a supervisory capacity. 
• Experience developing and managing brand best practices and able to build, execute, and manage the district brand strategy and participate in national and sector brand planning. 
• Experience initiating and managing district-level marketing strategic plan development and implementation and ensuring alignment with company strategic-planning processes. Experience guiding district-level marketing strategic plan to increase impact. 
• Ability to interpret and utilize data analytics to create, change, and manage marketing plans and strategies. 
• Exceptional knowledge and experience with marketing mediums, with proven ability to guide and coach others on selecting the appropriate medium based on audience, situation, and strategy. 
• Experience conceptualizing and directing unique and engaging district events. 
• Exhibits strong leadership skills with the ability to effectively lead and motivate marketing professionals/managers. 
• Advanced skills and knowledge of Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.